Author Releases Excerpt of Soon to be Published Book
Entrepreneur Nadine Owens Burton is preparing for the publication of her first book based on one of her popular quality improvement themes: What Color Is Your Imagination?
From Nadine Owens Burton, the author:
I don’t have to convince you of the importance of marketing and promotion in publishing. I am preaching to the choir when I say, in book publishing, it is not enough to create a great book, you must also be great at creating buzz about your book. Authors must be great at book marketing.
I know you know this. What I am seeking to convince you of, is the benefits of aligning the marketing and promotional activities of one or more of your authors or influencer clients with the marketing of my book.
I am seeking fellow authors, influencers and those in the creativity and innovation space to provide reviews for my upcoming book. Not only does this help in my own promotion, it could be a mutually beneficial activity for the reviewers to promote their own books and projects or add to their overall public relations and brand recognition efforts.
At this time, I’m asking for those who work with authors – agents, publishers, public relations professionals, et cetera -- to review the excerpt of the book and decide which, if any, of your authors, influencers or organization leadership would be an appropriate match with the subject and messages of the book.
To increase awareness of the book, I have released an excerpt of it on my website. Found on the page (www.owensburton.net/introduction) is the introduction chapter, which tells the story of how I was inspired to develop the initial keynote speech by a conversation with my then four-year-old son. Those whose interest is piqued by this introduction can then download a pdf of several other book chapters, including the ones on Yellow Imagination and Blue Imagination.
If you feel the content is worthy of your —and your client(s) – association, I hope you will then contact me for “next steps.”
The next steps include my assembling a list of agreed readers to whom I will send an advanced copy of the final manuscript for them to review. This is a no obligation agreement. I mean no obligation on either side. Anyone who agrees to read an advance copy is of course not obligated to like it. If they do like the book and write a positive review, I am not obligated to use it in all promotional activities for the book.
However, if all falls positively, and I think their review would be helpful in my promotion, I would include it in one or more of my promotional activities.
These reviews will be used in several ways to promote the What Color Is Your Imagination? book. In turn, they offer an opportunity to increase the visibility of the reviewer(s).
How Will Reviews Be Used?
The “Praise for What Color Is Your Imagination?” section of the book
Included among the pages for the Amazon “Look Inside” and
Included among the pages of the book excerpt for Barnes & Nobel website
Book Back Cover
Landing Page on the OBC website
Review Section of Book website
On Posters and Flyers to promote Speaking Engagements and book Signing Events
About What Color Is Your Imagination? (WCIYI)
Ms. Owens Burton took inspiration from a conversation with her then preschool aged son during a car ride home. That four-year-old’s question and subsequent declaration about the color of his imagination developed into a lesson on problem-solving for her staff while as a Head Start Director. It has since provided information and inspiration for various other teams. For the past decade plus, Ms. Owens Burton has presented workshops and keynotes based on the theme through her company, Owens Burton Consulting. She is now putting those lessons into a book.
What Color Is Your Imagination? is Who Moved My Cheese?© meets 7 Habits of highly Effective People©. It includes a metaphor where the types of problem-solving behaviors and environments are represented by an assortment of colors. For example, Yellow Imagination is the “we’ve always done it that way” type of imagination, or the imagination of fear. Green Imagination sees creativity as a commodity to be traded and, therefore, is highly impacted by personal motivations and incentives. White Imagination is the implementation of the creativity of others and is therefore not as “vivid” and “vibrant,” is less impactful than original ideas. Black Imagination is what we would call the “mad genius” type of imagination. Those exhibiting this type of imagination are the ones about whom we usually wish, “If they would only use their powers for good.” That ideal is Purple Imagination. It is the combination of Red Imagination and Blue Imagination. If we take Red Imagination (love, passion, and enthusiasm) and combined it with Blue Imagination (analytics, statistics, and empiricism) we get Purple Imagination: a synergistic, almost exponentially beneficial relationship where innovation and invention occur. The second half of the book gives the reader ten ways to increase their chances of creating their own Purple Imagination.
About Nadine Owens Burton
Ms. Owens Burton has been a teacher, a university administrator and a Head Start Director. Since 2005 she has been the President of her own speaking and quality improvement services company, Owens Burton Consulting. The book What Color Is Your Imagination? is the first in a plan to publish books for each of her three proprietary quality improvement themes. The next in the series will be The Power of CARE™, followed by The Promising Professional™.